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Item Details
Title: INTERNET RETAIL OPERATIONS
INTEGRATING THEORY AND PRACTICE FOR MANAGERS
By: Timothy M. Laseter, Elliot Rabinovich
Format: Electronic book text

List price: £54.99


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ISBN 10: 1466509252
ISBN 13: 9781466509252
Publisher: TAYLOR & FRANCIS INC
Pub. date: 12 November, 2013
Series: Supply Chain Integration Modeling, Optimization and Application
Pages: 268
Synopsis: The increasing popularity of online shopping makes Internet retailing a megatrend that cannot be ignored. The collaboration of two co-authors bringing academic rigor and broad consulting experience into the mix, Internet Retail Operations: Integrating Theory and Practice for Managers offers enduring insights on operational issues and principles for the management of internet supply chains.Covering a range of emerging issues supported by a variety of case studies, the book details the evolution of information technology's role in retail supply chain networks, its impact on supply chain networks, and how this has changed service operations. It addresses information technology in relation to service and retail industries, then explores how supply chain dynamics impact traditional service and retail delivery, the costs involved, and customer satisfaction and loyalty. It includes tables, vignettes, and graphs that make the content practical and relevant.As you will learn, many attempts at internet retail do not succeed, some because they fail to appreciate the fundamentals, others may have simply been ahead of their time. Many years of experimentation and growth lie ahead. Drawing equally on theory, research results, and real-world experience, the book provides strategies for overcoming the challenges of building operations capability in the evolving world of Internet retailing.
Illustrations: 21 Tables, black and white; 92 Illustrations, black and white
Publication: US
Imprint: CRC Press Inc
Returns: Non-returnable
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