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Item Details
| Title:
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RIDING THE WAVES OF INNOVATION
HARNESS THE POWER OF GLOBAL CULTURE TO DRIVE CREATIVITY AND GROWTH |
| By: |
Fons Trompenaars, Charles Hampden-Turner |
| Format: |
Hardback |
| List price:
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£18.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0071714766 |
| ISBN 13: |
9780071714761 |
| Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
| Pub. date: |
16 April, 2010 |
| Pages: |
288 |
| Description: |
Innovation is one of the most critical issues in business. This title offers a set of approaches that help you boost innovation in your organization - in various locations around the world, regardless of cultural differences. It addresses three levels of the global innovative culture: the Individual; the Team; and, the Organization. |
| Synopsis: |
Create a global culture of innovation to thrive in any economic condition. The newest work from two of the world's leading authorities on cross-cultural management, "Riding the Waves of Innovation" applies the latest, most sophisticated research available to one of the most critical issues in business today: innovation. This is a bestselling cross-cultural management masters. In this title, Fons Trompenaars and Charles Hampden-Turner offer a brand-new set of approaches that help you boost innovation in your organization - in all locations around the world, regardless of cultural differences.The secret is to carefully address three levels of the global innovative culture: the Individual - foster personal creativity and inventiveness using such methodologies as the Myers Briggs Type Indicator and Kolb's Learning Style Inventory, and build effective teams; the Team - encourage innovation from teams by defining the role best suited for each individual and facilitating the tensions between the roles; and, the Organization - build a global culture of innovation by applying the author's in-depth research on topics such as adaptation/flexibility, tasks/goals, structure/reliability, and loyalty/commitment. The successful creation of innovative culture marks the difference between business failure and success in the future. "Riding the Waves of Innovation" is your blueprint for building a company that will remain strong and sustainable in the coming years. |
| Publication: |
US |
| Imprint: |
McGraw-Hill Professional |
| Returns: |
Non-returnable |
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