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Item Details
Title: STRATEGIC MANAGEMENT
Volume: With Corporate Governance Update and Powerweb
By: Gregory G. Dess, G. T. Lumpkin
Format: Hardback

List price: £79.99


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 0072872292
ISBN 13: 9780072872293
Publisher: MCGRAW-HILL EDUCATION - EUROPE
Pub. date: 4 December, 2002
Description: Provides a treatment of traditional topics in strategic management as well as contemporary topics such as entrepreneurship, knowledge management, and e-commerce and internet strategies. This book contains applications from practice that help understand concepts. It contains cases from the Primis/Pinnacle database to tie concepts directly to cases.
Synopsis: "Strategic Management: Creating Competitive Advantages, 1st Edition", by Dess and Lumpkin, responds to the demands of today's rapidly changing and unpredictable global marketplace that students will face when they enter the business world. The concepts-only text provides students with a timely, rigorous, and relevant book written in an engaging manner to spur their interest and excitement. This book provides a solid treatment of traditional topics in strategic management as well as contemporary topics such as entrepreneurship, knowledge management, and e-commerce and internet strategies. Numerous applications from business practice plus sidebars (approximately six per chapter) bring key concepts to life. For the instructor, "Strategic Management" provides flexibility and convenience not available in any other book on the market. It is a text-only book with an extensive variety of cases from the Primis/Pinnacle database that is designed to tie concepts directly to cases. Instructors are provided with a wide variety of options from default options consisting of pre-selected case packets to a wide variety of cases available from the database.
Publication: US
Imprint: McGraw Hill Higher Education
Returns: Non-returnable
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