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Item Details
| Title:
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STRATEGIC MANAGEMENT
CREATING COMPETITIVE ADVANTAGES |
| By: |
G. T. Lumpkin, Gregory G. Dess, Alan Eisner |
| Format: |
Hardback |
| List price:
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£133.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0077246268 |
| ISBN 13: |
9780077246266 |
| Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
| Pub. date: |
1 October, 2009 |
| Edition: |
5th Revised edition |
| Pages: |
560 |
| Description: |
Offers a treatment of traditional topics in strategic management. This text provides coverage of contemporary topics such as digital and internet strategies, innovation and corporate entrepreneurship, knowledge management, and intellectual assets. |
| Synopsis: |
"Strategic Management: Creating Competitive Advantages, Fifth Edition", by the prestigious authors Dess/Lumpkin/Eisner provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as digital & internet strategies, innovation & corporate entrepreneurship, knowledge management, and intellectual assets. The text is rounded off by rich, relevant, and teachable cases. This text's accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students. |
| Illustrations: |
col. Illustrations |
| Publication: |
US |
| Imprint: |
McGraw Hill Higher Education |
| Returns: |
Returnable |
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