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Item Details
| Title:
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STRATEGIC MANAGEMENT
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| Volume: |
With Premium Content Card and Business Week Subscription |
| By: |
John A. Pearce, Richard B. Robinson |
| Format: |
Hardback |
| List price:
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£111.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0073260738 |
| ISBN 13: |
9780073260730 |
| Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
| Pub. date: |
30 December, 2005 |
| Edition: |
10th Revised edition |
| Description: |
Features contemporary research in strategic management, with an emphasis on conceptual tools and skills. This work provides a straightforward treatment of strategic management with a practical, systematic approach. It also includes "Business Week" short cases and an assortment of traditional, longer strategic management cases. |
| Synopsis: |
Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout "Strategic anagement, 10e". Pearce and Robinson have retained high level of academic credibility and market-leading emphasis on strategic practice with this edition. This text continues to have strong support from longtime adopters and growing support in schools with a desire to provide straightforward treatment of strategic management with a practical, systematic approach. The 10th edition will once again include numerous "Business Week" short cases and a wide assortment of traditional, longer strategic management cases. Pearce and Robinson continue to use a unique pedagogical model they created to provide logic and structure to its treatment of strategic management which in turn makes the material more easily organized by the instructor and learned by the student. |
| Illustrations: |
illustrations |
| Publication: |
US |
| Imprint: |
McGraw Hill Higher Education |
| Returns: |
Returnable |
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