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Item Details
| Title:
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SEEING IS BELIEVING
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| By: |
Arthur Berger |
| Format: |
Paperback |
| List price:
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£63.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0073512028 |
| ISBN 13: |
9780073512020 |
| Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
| Pub. date: |
24 January, 2011 |
| Edition: |
4th edition |
| Pages: |
288 |
| Description: |
Uses semiotic theory, psychoanalytic theory and other theories to deal with various aspects of visual communication. This book discusses topics such as postmodernism, tattoos, facial expression, neuromarketing, advertising and persuasion, cultural codes, typographic theory, photograph and landscape, photography and narcissism, and more. |
| Synopsis: |
Seeing is Believing: An Introduction to Visual Communication uses semiotic theory, psychoanalytic theory and other theories to deal with various aspects of visual communication in an accessible, interesting and entertaining book. It has many new images that reflect the topics discussed in the book and a number of discussion of relevant topics such as postmodernism, tattoos, facial expression, neuromarketing, advertising and persuasion, cultural codes, typographic theory, photograph and landscape, photography and narcissism, digital photography and oil painting, dreams and a rewritten chapter on computers that deals with videogames and social media among other things. The author has also included a number of new drawings he made. |
| Publication: |
US |
| Imprint: |
McGraw-Hill Professional |
| Returns: |
Returnable |
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