 |
|
|
Item Details
| Title:
|
ADS, FADS, AND CONSUMER CULTURE
ADVERTISING'S IMPACT ON AMERICAN CHARACTER AND SOCIETY |
| By: |
Arthur Asa Berger, Fred S. Goldberg |
| Format: |
Paperback |
| List price:
|
£22.95 |
|
We believe that this item is permanently unavailable, and so we cannot source
it.
|
|
|
|
|
|
| ISBN 10: |
1442206691 |
| ISBN 13: |
9781442206694 |
| Publisher: |
ROWMAN & LITTLEFIELD |
| Pub. date: |
16 April, 2011 |
| Edition: |
4th Revised edition |
| Pages: |
258 |
| Synopsis: |
Now in its fourth edition, the popular Ads, Fads, and Consumer Culture is an engaging cultural studies critique of contemporary advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. This new edition features up-to-date examples and new theoretical material, including expanded discussions of a number of topics, such as Weber's study of religion and its role in consumption, the role of the unconscious and emotion in shaping consumer behavior, the way brands shape the behavior of 'mall girls,' sexuality and advertising, and Maslow's theory of needs. The book also comes complete with updated ads and Berger's signature drawings. Whether they are new to Berger's lively style of teaching and writing or loyal adopters, advertising and media professors will want to check out the latest edition of this text. |
| Illustrations: |
black & white illustrations, black & white tables, figures |
| Publication: |
US |
| Imprint: |
Rowman & Littlefield Publishers |
| Returns: |
Returnable |
|
|
|
 |
|
|
|
|
|
Little Worried Caterpillar (PB)
Little Green knows she''s about to make a big change - transformingfrom a caterpillar into a beautiful butterfly. Everyone is VERYexcited! But Little Green is VERY worried. What if being a butterflyisn''t as brilliant as everyone says?Join Little Green as she finds her own path ... with just a littlehelp from her friends.
|
|
All the Things We Carry PB
What can you carry?A pebble? A teddy? A bright red balloon? A painting you''ve made?A hope or a dream?This gorgeous, reassuring picture book celebrates all the preciousthings we can carry, from toys and treasures to love and hope. With comforting rhymes and fabulous illustrations, this is a warmhug of a picture book.
|
|
|
|