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Item Details
Title:
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MARKETING
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By: |
Dhruv Grewal, Michael Levy |
Format: |
Hardback |
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List price:
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£164.99 |
We believe that this item is permanently unavailable, and so we cannot source
it.
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ISBN 10: |
0078029007 |
ISBN 13: |
9780078029004 |
Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
Pub. date: |
1 February, 2013 |
Edition: |
4th Revised edition |
Pages: |
768 |
Description: |
Suitable for the changing student population, this title has emphasis on experiential learning and focuses on the value that marketers create for the firm. It also provides students with hands-on learning tools through Connect Marketing. |
Synopsis: |
Grewal/Levy was designed for today's changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors with updated tools every month through the monthly newsletter. With Connect Plus, students examine how firms analyze, create, deliver, communicate, and capture value by exploring both the fundamentals in marketing and new influencers, such as social media, all in a format that allows for instructor assessment of learning outcomes, and provides students with a tight integration of topics. |
Illustrations: |
colour illustrations |
Publication: |
US |
Imprint: |
McGraw Hill Higher Education |
Returns: |
Returnable |
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