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Item Details
| Title:
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MARKETING
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| By: |
Dhruv Grewal |
| Format: |
Loose-leaf |
| List price:
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£173.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1259709078 |
| ISBN 13: |
9781259709074 |
| Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
| Pub. date: |
1 March, 2017 |
| Edition: |
6th Revised edition |
| Series: |
Irwin Marketing |
| Description: |
Underscoring that even the best products and services will go unsold if marketers cannot communicate their value, this book explores fundamentals and new influencers, with comprehensive coverage and topics like social media and ethics integrated throughout. |
| Synopsis: |
Grewal/Levy's Marketing shows today's social, mobile and digital student population how marketing adds value and how firms rely on value for establishing lasting relationships with their customers. Underscoring that even the best products and services will go unsold if marketers cannot communicate their value, Marketing explores fundamentals and new influencers, with comprehensive coverage and topics like social media and ethics integrated throughout. A robust suite of instructor resources and regularly updated grewallevymarketing.com blog will keep classroom discussions current and engaging. |
| Publication: |
US |
| Imprint: |
McGraw Hill Higher Education |
| Returns: |
Returnable |
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