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Item Details
Title: FREE RIDE
HOW THE INTERNET IS DESTROYING THE CULTURE BUSINESS AND HOW IT CAN FIGHT BACK
By: Robert Levine
Format: Paperback

List price: £9.99
Our price: £7.29
Discount:
27% off
You save: £2.70
ISBN 10: 009954928X
ISBN 13: 9780099549284
Availability: Usually dispatched within 1-3 weeks.
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Stock: Currently 0 available
Publisher: VINTAGE PUBLISHING
Pub. date: 1 September, 2012
Pages: 320
Description: Technology companies are making millions from content created and funded by others, reducing the value of culture in the process. How did the media industry lose control over its destiny? What are the consequences? And are we headed for cultural meltdown if the media can't stop the free ride? This title deals with these questions.
Synopsis: Information wants to be free' says influential technologist Stewart Brand at a 1984 hacker convention. These words became the mantra that shaped the Internet, and the conflict he predicted has led to a revolution in the way that our culture is funded and consumed. We have come to demand free content online, mistaking the packaging of physical products for what we were actually paying for- the creative content. Newspapers are being pressurised to give their content away for free online; music sales have plummeted due to piracy; and Amazon is using its market power to drive down the price of ebooks. Technology companies are making millions from content created and funded by others, reducing the value of culture in the process. How did the media industry lose control over its destiny? What are the consequences? And are we headed for cultural meltdown if the media can't stop the free ride?
Publication: UK
Imprint: Vintage
Returns: Returnable
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