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Item Details
| Title:
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BEYOND THE USABILITY LAB
CONDUCTING LARGE-SCALE ONLINE USER EXPERIENCE STUDIES |
| By: |
William Albert, Thomas Tullis, Donna Tedesco |
| Format: |
Paperback |
| List price:
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£40.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0123748925 |
| ISBN 13: |
9780123748928 |
| Publisher: |
ELSEVIER SCIENCE & TECHNOLOGY |
| Pub. date: |
12 January, 2010 |
| Pages: |
328 |
| Description: |
Usability testing and user experience research typically take place in a controlled lab with small groups. This work offers methodologies for conducting online usability studies. It helps the reader to develop an understanding of the capabilities of online usability testing. |
| Synopsis: |
Usability testing and user experience research typically take place in a controlled lab with small groups. While this type of testing is essential to user experience design, more companies are also looking to test large sample sizes to be able compare data according to specific user populations and see how their experiences differ across user groups. But few usability professionals have experience in setting up these studies, analyzing the data, and presenting it in effective ways. Online usability testing offers the solution by allowing testers to elicit feedback simultaneously from 1,000s of users. Beyond the Usability Lab offers tried and tested methodologies for conducting online usability studies. It gives practitioners the guidance they need to collect a wealth of data through cost-effective, efficient, and reliable practices. The reader will develop a solid understanding of the capabilities of online usability testing, when it's appropriate to use and not use, and will learn about the various types of online usability testing techniques. |
| Publication: |
US |
| Imprint: |
Morgan Kaufmann Publishers In |
| Returns: |
Returnable |
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