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Item Details
| Title:
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THE MODERATOR'S SURVIVAL GUIDE
HANDLING COMMON, TRICKY, AND STICKY SITUATIONS IN USER RESEARCH |
| By: |
Donna Tedesco, Fiona Tranquada |
| Format: |
Paperback |
| List price:
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£36.99 |
| Our price: |
£33.29 |
| Discount: |
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| You save:
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£3.70 |
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| ISBN 10: |
0124047009 |
| ISBN 13: |
9780124047006 |
| Availability: |
Usually dispatched within 3-5 days.
 Delivery
rates
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| Stock: |
Currently 2 available |
| Publisher: |
ELSEVIER SCIENCE & TECHNOLOGY |
| Pub. date: |
19 November, 2013 |
| Pages: |
364 |
| Description: |
Describes the principles that should always guide your interactions with participants from a real-world perspective. This title provides you with examples of how to apply these principles across a variety of situations throughout the user research process, from technical difficulties to emotional outbursts to awkward interactions. |
| Synopsis: |
The Moderator's Survival Guide is your indispensable resource for navigating the rocky shoals of your one-on-one user research sessions. Inside, you'll find guidance for nearly 100 diverse situations (ranging from business-as-usual to tricky and sticky) that might occur during usability studies, contextual inquiries, or user interviews. As a moderator, you are responsible for the well-being of the participant, your study, and your organization. You must be prepared for anything that may happen, from your technology failing to the participant quailing. Use this guide to identify your best next steps, react appropriately, and survive any challenges that comes your way. |
| Illustrations: |
Approx. 120 illustrations (120 in full color); Illustrations, unspecified |
| Publication: |
US |
| Imprint: |
Morgan Kaufmann Publishers In |
| Returns: |
Returnable |
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