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Item Details
Title:
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SENSORY EVALUATION PRACTICES
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By: |
Herbert Stone, Heather A. Thomas |
Format: |
Paperback |
List price:
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£60.99 |
We believe that this item is permanently unavailable, and so we cannot source
it.
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ISBN 10: |
0128101024 |
ISBN 13: |
9780128101025 |
Publisher: |
ELSEVIER SCIENCE PUBLISHING CO INC |
Pub. date: |
30 October, 2017 |
Edition: |
4th Revised edition |
Series: |
Food Science & Technology |
Pages: |
446 |
Synopsis: |
Understanding what the consumer wants and will accept are two of the most significant hurdles faced by anyone in new product development. Whether the concern is the proper mouth-feel of a potato chip, the sense of freshness" evoked by a chewing gum, or the weight and texture of a cosmetic, if the consumer doesn't find the product acceptable, it won't sell. Sensory evaluation testing is the process that establishes the consumer acceptability of a product. It can help identify issues before general production is begun and potentially bring to light issues that hadn't previously been considered a factor in the success of the project. |
Publication: |
US |
Imprint: |
Academic Press Inc |
Returns: |
Non-returnable |
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