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Item Details
| Title:
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MARKET-BASED MANAGEMENT
STRATEGIES FOR GROWING CUSTOMER VALUE AND PROFITABILITY |
| By: |
Roger J. Best |
| Format: |
Paperback |
| List price:
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£34.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0131064851 |
| ISBN 13: |
9780131064850 |
| Publisher: |
PEARSON EDUCATION |
| Pub. date: |
27 December, 1996 |
| Pages: |
424 |
| Description: |
Using an applied approach that focuses on market orientation, marketing strategy and market-based management, Best details the connections between a market-driven strategy and profitable growth. |
| Returns: |
Returnable |
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