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Item Details
| Title:
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CONSUMER BEHAVIOR: BUILDING MARKETING STRATEGY
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| By: |
Delbert I. Hawkins, David L Mothersbaugh, Roger J. Best |
| Format: |
Hardback |
| List price:
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£143.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0073530042 |
| ISBN 13: |
9780073530048 |
| Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
| Pub. date: |
1 March, 2012 |
| Edition: |
12th Revised edition |
| Pages: |
832 |
| Description: |
Provides students with a usable, strategic understanding of consumer behavior. This title integrates theory, strategy-based examples, and application. |
| Synopsis: |
"Consumer Behavior: Building Marketing Strategy" provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application. |
| Illustrations: |
illustrations |
| Publication: |
US |
| Imprint: |
McGraw Hill Higher Education |
| Returns: |
Returnable |
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