|
|
|
Item Details
Title:
|
ADVERTISING
PRINCIPLES AND PRACTICE |
By: |
William Wells |
Format: |
Paperback |
List price:
|
£42.99 |
We currently do not stock this item, please contact the publisher directly for
further information.
|
|
|
|
|
ISBN 10: |
0131202065 |
ISBN 13: |
9780131202061 |
Publisher: |
PEARSON EDUCATION LIMITED |
Pub. date: |
21 November, 2002 |
Edition: |
6 International ed |
Pages: |
640 |
Description: |
For introductory courses in Advertising, offered in marketing and journalism departments. Focuses on EFFIE-award winners: advertising campaigns that have won awards for their effectiveness from the American Marketing Association of New York. |
Returns: |
Returnable |
|
|
|
|
|
|
|
|
|
Little Worried Caterpillar (PB)
Little Green knows she''s about to make a big change - transformingfrom a caterpillar into a beautiful butterfly. Everyone is VERYexcited! But Little Green is VERY worried. What if being a butterflyisn''t as brilliant as everyone says?Join Little Green as she finds her own path ... with just a littlehelp from her friends.
|
|
All the Things We Carry PB
What can you carry?A pebble? A teddy? A bright red balloon? A painting you''ve made?A hope or a dream?This gorgeous, reassuring picture book celebrates all the preciousthings we can carry, from toys and treasures to love and hope. With comforting rhymes and fabulous illustrations, this is a warmhug of a picture book.
|
|
|
|