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Item Details
| Title:
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ADVERTISING
PRINCIPLES AND PRACTICE |
| By: |
William Wells |
| Format: |
Hardback |
| List price:
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£27.95 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0137228694 |
| ISBN 13: |
9780137228690 |
| Publisher: |
PEARSON HIGHER EDUCATION |
| Pub. date: |
11 November, 1994 |
| Pages: |
815 |
| Description: |
Complete with examples, issues and applications, this study introduces the theory and practice of advertising. It provides insights into how advertising is done, who does it, and the critical questions that must be resolved. A range of media types are incorporated into the discussion. |
| Illustrations: |
Illustrations (some col.) |
| Returns: |
Returnable |
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