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Item Details
| Title:
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DIGITAL MARKETING STRATEGY
TEXT AND CASES |
| By: |
Glen L. Urban |
| Format: |
Hardback |
| List price:
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£121.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0131831771 |
| ISBN 13: |
9780131831773 |
| Publisher: |
PEARSON EDUCATION (US) |
| Pub. date: |
29 July, 2003 |
| Pages: |
216 |
| Description: |
This title emphasizes how digital technologies make marketing more effective because they allow for individual attention, better campaign management, and better product, marketing design, and execution. Its approach to marketing advocates: understand customer needs, formulate a strategy, implement the strategy and build trust with customers. |
| Synopsis: |
For advanced courses in Strategic Marketing, Marketing on the Internet, and Customer Relationship Management. The Internet and digital technology have changed how marketing is done. While the underlying principles of marketing remain the same, digital technologies provide new ways to improve the efficiency and effectiveness of strategic marketing activities. Digital Marketing Strategy: Text and Cases teaches new tools that make marketing more productive and emphasizes the usefulness of fundamental marketing theories in developing a response to the threats and opportunities created by the Internet. |
| Publication: |
US |
| Imprint: |
Prentice Hall |
| Returns: |
Non-returnable |
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