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Item Details
Title: MARKETING ENTRY STRATEGY FORMULATION
A HIERARCHICAL MODELING AND CONSUMER MEASUREMENT APPROACH (CLASSIC REPRINT)
By: Glen L Urban
Format: Paperback / softback

List price: £9.59


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 1330303032
ISBN 13: 9781330303030
Publisher: FORGOTTEN BOOKS
Pub. date: 27 September, 2015
Illustrations: black & white illustrations
Publication: US
Imprint: Forgotten Books
Returns: Non-returnable
Some other items by this author:
A MODEL FOR PRODUCT LINE DECISIONS
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A MODEL FOR STRATEGIC PLANNING OF FAMILY PLANNING PROGRAMS (HB)
A MODEL FOR THE MANAGEMENT OF A FAMILY PLANNING SYSTEM
A MODEL FOR THE MANAGEMENT OF A FAMILY PLANNING SYSTEM
A MODEL FOR THE MANAGEMENT OF A FAMILY PLANNING SYSTEM (HB)
A QUANTITATIVE APPROACH TO NEW PRODUCT D (PB)
A QUANTITATIVE APPROACH TO NEW PRODUCT DECISION MAKING
A QUANTITATIVE APPROACH TO NEW PRODUCT DECISION MAKING
A QUANTITATIVE APPROACH TO NEW PRODUCT DECISION MAKING
A STRATEGIC PLANNING MODEL FOR THE MANAG (PB)
A STRATEGIC PLANNING MODEL FOR THE MANAGEMENT OF A FAMILY PLANNING SYSTEM
A STRATEGIC PLANNING MODEL FOR THE MANAGEMENT OF A FAMILY PLANNING SYSTEM - PRIMARY SOURCE EDITION
ADVERTIZING, BUDGETING AND GEOGRAPHIC ALLOCATION (CLASSIC REPRINT)
AN EMERGING PROCESS OF BUILDING MODELS F (PB)
AN EMERGING PROCESS OF BUILDING MODELS FOR MANAGEMENT DECISION MAKERS
AN EMERGING PROCESS OF BUILDING MODELS FOR MANAGEMENT DECISION MAKERS (HB)
AN ON-LINE TECHNIQUE FOR ESTIMATING AND ANALYZING COMPLEX MODELS
AN ON-LINE TECHNIQUE FOR ESTIMATING AND ANALYZING COMPLEX MODELS (CLASSIC REPRINT)
AN ON-LINE TECHNIQUE FOR ESTIMATING AND ANALYZING COMPLEX MODELS (HB)
DESIGN AND MARKETING OF NEW PRODUCTS (HB)
DIGITAL MARKETING STRATEGY (HB)
DIRECT ASSESSMENT OF CONSUMER UTILITY FUNCTIONS
DIRECT ASSESSMENT OF CONSUMER UTILITY FUNCTIONS
ENDOGENOUS MODELING OF LATE ENTRY PENALTIES FOR PACKAGED GOODS
ENDOGENOUS MODELING OF LATE ENTRY PENALTIES FOR PACKAGED GOODS (HB)
EVOLUTIONARY MODELING IN THE ANALYSIS OF (PB)
EVOLUTIONARY MODELING IN THE ANALYSIS OF NEW PRODUCTS
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IDEAS ON A DECISION-INFORMATION SYSTEM FOR FAMILY PLANNING
IDEAS ON A DECISION-INFORMATION SYSTEM FOR FAMILY PLANNING
IDEAS ON A DECISION-INFORMATION SYSTEM FOR FAMILY PLANNING (HB)
INTRODUCTION TO MANAGEMENT SCIENCE AND MARKETING
INTRODUCTION TO MANAGEMENT SCIENCE AND MARKETING
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JOURNAL DE PHARMACIE ET DE CHIMIE (39; V. 1861)
MARKET RESPONSE MODELS FOR THE ANALYSIS OF NEW PRODUCTS
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MARKET SHARE REWARDS TO PIONEERING BRAND (PB)
MARKET SHARE REWARDS TO PIONEERING BRANDS
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MARKET SHARE REWARDS TO PIONEERING BRANDS
MARKET SHARE REWARDS TO PIONEERING BRANDS (HB)
MARKET SHARE REWARDS TO PIONEERING BRANDS (HB)
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MARKET SHARE REWARDS TO PIONEERING BRANDS (PB)
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MARKETING INFORMATION SYSTEMS
NEW PRODUCT DECISIONS
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NEW PRODUCT DECISIONS: INFORMATION DISCO (PB)
NEW PRODUCT DECISIONS: INFORMATION DISCO (PB)
PERSONAL SELLING DECISIONS
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PRE-TEST-MARKET MODELS
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PRICE AND NON-PRICE DETERMINATION IN THE (PB)
PRICE AND NON-PRICE DETERMINATION IN THE (PB)
PRICE AND NON-PRICE DETERMINATION IN THE MULTIPRODUCT FIRM
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PRICE AND NON-PRICE DETERMINATION IN THE MULTIPRODUCT FIRM - PRIMARY SOURCE EDITION
PRICING DECISIONS
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