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Item Details
| Title:
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ETHICAL MARKETING
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| By: |
P.E. Murphy, Gene R. Laczniak, Professor Norman E. Bowie |
| Format: |
Paperback |
| List price:
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£66.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0131848143 |
| ISBN 13: |
9780131848146 |
| Publisher: |
PEARSON EDUCATION (US) |
| Pub. date: |
25 August, 2004 |
| Pages: |
288 |
| Description: |
Explores the ethical issues facing marketing practitioners. It presents ethical theory in marketing context. Coverage includes advertising, product safety and targeting markets, as well as marketing research, channels of distribution and more. |
| Synopsis: |
For Marketing and Business Ethics courses in business or philosophy departments. This text explores ethical issues facing marketing practitioners. It presents ethical theory in marketing context. Coverage includes advertising, product safety and targeting markets as well as marketing research, product counterfeiting, channels of distribution, selling practices and how to implement ethics into marketing organizations. Part of the applied ethics series, Basic Ethics in Action, edited by Michael Boylan. |
| Publication: |
US |
| Imprint: |
Pearson |
| Returns: |
Returnable |
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