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Item Details
| Title:
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ETHICS IN MARKETING
INTERNATIONAL CASES AND PERSPECTIVES |
| By: |
Patrick E. Murphy, Gene R. Laczniak, Fiona Harris |
| Format: |
Electronic book text |
| List price:
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£34.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1317235657 |
| ISBN 13: |
9781317235651 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
13 December, 2016 |
| Edition: |
2nd Revised edition |
| Pages: |
218 |
| Synopsis: |
Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain.Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world. A hallmark of this book is its international dimension along with high-profile case studies that represent situations in European, North American, Chinese, Indian and South American companies. Well known multinationals like Coca Cola, Facebook, VISA and Zara are featured. The two introductory chapters cover initial and advanced perspectives on ethical and socially responsible marketing, in order to provide students with the necessary theoretical foundation to engage in ethical reasoning. A decision-making model is also presented, for use in the case analyses. This second edition of Ethics in Marketing has been thoroughly updated and includes new international cases from globally recognized organizations on gift giving, sustainability, retail practices, multiculturalism, sweat shop labor and sports sponsorship.This unique case-book provides students with a global perspective on ethics in marketing and can be used in a free standing course on marketing ethics or marketing and society or it can be used as a supplement for other marketing classes. |
| Illustrations: |
6 Line drawings, black and white; 6 Tables, black and white; 6 |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Non-returnable |
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