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Item Details
| Title:
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INTEGRATED ADVERTISING, PROMOTION AND MARKETING COMMUNICATIONS
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| By: |
Kenneth E. Clow, Donald Baack |
| Format: |
Paperback |
| List price:
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£54.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0131866222 |
| ISBN 13: |
9780131866225 |
| Publisher: |
PEARSON EDUCATION LIMITED |
| Pub. date: |
20 April, 2006 |
| Edition: |
3rd revised United States ed |
| Pages: |
544 |
| Description: |
For courses in Integrated Marketing Communications, Advertising Principles, and Advertising and Promotions. Integrated Advertising, Promotion, and Marketing Communicationsis a pure IMC text by providing a truly integrated approach to teaching IMC. |
| Synopsis: |
This volume takes a broader approach than Advertising or Promotions surveys and gives readers an "integrated" learning experience by incorporating Internet exercises and a Building an IMC Campaign project, with free Advertising Plan Pro software in every copy. The volume addresses integrated marketing communications, corporate image and brand management, consumer buyer behavior, business-to-business buyer behavior, promotions opportunity analysis, advertising management, advertising design, both theoretical and executional frameworks, IMC promotional tools and integration tools. For marketing professionals and ad agency account executives. |
| Illustrations: |
Illustrations |
| Publication: |
US |
| Imprint: |
Prentice-Hall |
| Returns: |
Returnable |
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