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Item Details
| Title:
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INTEGRATED ADVERTISING, PROMOTION AND MARKETING COMMUNICATIONS
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| By: |
Kenneth Clow, Donald Baack |
| Format: |
Paperback |
| List price:
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£59.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0273786989 |
| ISBN 13: |
9780273786986 |
| Publisher: |
PEARSON EDUCATION LIMITED |
| Pub. date: |
4 April, 2013 |
| Edition: |
Global ed of 6th revised ed |
| Pages: |
480 |
| Synopsis: |
For undergraduate Advertising and Integrated Marketing Communication courses. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States Examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns. |
| Illustrations: |
illustrations |
| Publication: |
UK |
| Imprint: |
Pearson Education Limited |
| Returns: |
Returnable |
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