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Item Details
| Title:
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STRATEGIC MANAGEMENT
CONCEPTS |
| By: |
Fred R. David |
| Format: |
Paperback |
| List price:
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£56.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0131869558 |
| ISBN 13: |
9780131869554 |
| Publisher: |
PEARSON EDUCATION LIMITED |
| Pub. date: |
1 June, 2006 |
| Edition: |
11th Revised edition |
| Pages: |
416 |
| Description: |
For undergraduate and graduate strategic management courses. For professors who want their students to understand the practical application of strategic management, David provides a skills-based, practitioner-oriented focus. |
| Synopsis: |
Featuring a model that is widely used for strategic planning among consultants and companies worldwide, this current, well-written book offers a practitioner-oriented perspective, meets all AACSB guidelines, and focuses on skill-building in all major areas of strategy formation, implementation, and evaluation. Global, natural environment and e-commerce themes are evident throughout the book which also contains 46 Experiential Exercises. A five-part organization includes an overview of strategic management; coverage of strategic formulation, implementation, and evaluation; and a strategic management case analysis. For consultants and other strategic planners. |
| Illustrations: |
Illustrations (chiefly col.) |
| Publication: |
US |
| Imprint: |
Prentice-Hall |
| Returns: |
Returnable |
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