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Item Details
| Title:
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SELLING TODAY
PARTNERING TO CREATE VALUE |
| By: |
Gerald L. Manning, Michael Ahearne, Barry L. Reece |
| Format: |
Hardback |
| List price:
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£146.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0133543382 |
| ISBN 13: |
9780133543384 |
| Publisher: |
PEARSON EDUCATION (US) |
| Pub. date: |
3 January, 2014 |
| Edition: |
13th Revised edition |
| Pages: |
552 |
| Synopsis: |
For courses in Sales and Personal Selling. Extensive, real-world applications, carefully integrated with current personal selling concepts. Selling Today: Partnering to Create Value helps students understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of "learn by doing" materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process. As the developed nations of the world transition from a production focus to a sales-and-service focus, this cutting-edge new edition prepares students to succeed as members of a new generation of businesspeople. MyMarketingLab for Selling Today is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams-resulting in better performance in the course-and provides educators a dynamic set of tools for gauging individual and class progress.This program will provide a better teaching and learning experience-for you and your students. Here's how: *Improve Results with MyMarketingLab: MyMarketingtLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning.*Help Students Apply Concepts: The Reality Selling Today Videos-which feature eleven role-play scenarios-allow students to assume the role of a salesperson in selling scenarios that are relevant in today's competitive environment.*Encourage Critical Thinking: Participation in an exciting business entitled Gra Issues provides students with an introduction to a range of real-life ethical dilemmas, and it stimulates in-depth thinking about the ethical consequences of their decisions and actions.*Keep Your Course Current and Relevant: A highly interactive simulated website has been added to this edition. Note: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0133763501/ISBN-13: 9780133763508.That package includes ISBN-10: 0133543382/ISBN-13: 9780133543384 and ISBN-10: 0133766608/ISBN-13: 9780133766608. MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor. |
| Publication: |
US |
| Imprint: |
Prentice Hall |
| Returns: |
Returnable |
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