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Item Details
Title: SELLING TODAY
BUILDING QUALITY PARTNERSHIPS
By: Gerald Manning
Format: Hardback

List price: £35.99


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 0136138373
ISBN 13: 9780136138372
Publisher: PEARSON EDUCATION
Pub. date: 6 August, 1997
Pages: 560
Description:

Leading text in selling market. Reorganized table of contents. Ethics chapter is now #4. ACT! material on Selling Today web site. Web exercises included in each chapter. Has a relationship focus. Role play simulation built in text start Chp. 5. Features on Building Quality Relationships. Supports Intelecom distance learning course.

Synopsis: Stressing consultative selling relationships with customers through attention to customer needs and custom-fitted solutions, this work develops relationship, product, customer and presentation selling strategies needed in the 1990s.
Returns: Returnable
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