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Item Details
| Title:
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STRATEGY IN PRACTICE
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| By: |
Cliff Bowman |
| Format: |
Paperback |
| List price:
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£75.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
013356486X |
| ISBN 13: |
9780133564860 |
| Publisher: |
PEARSON EDUCATION (US) |
| Pub. date: |
1 February, 1998 |
| Pages: |
216 |
| Description: |
This work includes a look at how imaginative approaches to organizational structure can help a firm both gain and sustain advantages. It offers guidance as to how strategic change can be managed despite the influence of past routines and behaviours. |
| Synopsis: |
Designed to help experienced students and managers who are involved in, or who will be involved in, trying to debate their firm's strategy. The emphasis is on trying to answer some fundamental questions about the firm's future direction. In addressing these questions, some analytical techniques and frameworks are explained. The emphasis is on the quality of the strategy debate, and the concepts explained are "tools for thought", none of which can give the right answer to the strategy problem, but all of which can help students and executives structure a strategy debate. |
| Publication: |
US |
| Imprint: |
Financial TImes Prentice Hall |
| Returns: |
Non-returnable |
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