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Item Details
Title: STRATEGIC MANAGEMENT
By: Cliff Bowman, David C. Asch
Format: Paperback

List price: £54.99


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ISBN 10: 0333387651
ISBN 13: 9780333387658
Publisher: PALGRAVE MACMILLAN
Pub. date: 1 June, 1987
Pages: 424
Description: This text incorporates a critical review of recent techniques of external and internal appraisal, strategic option generation and of selection and evaluation as well as covering a range of current issues.
Synopsis: This major text for undergraduate and MBA courses in Corporate Strategy and Business Policy brings a new sophisticated strategic framework to the material it covers. It incorporates a critical review of recent techniques of external and internal appraisal, strategic option generation and of selection and evaluation as well as covering a wide range of current issues.
Illustrations: XVI, 424 p.
Publication: UK
Imprint: Palgrave Macmillan
Returns: Non-returnable
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