| Title:
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EXPLORING TECHNIQUES OF ANALYSIS AND EVALUATION IN STRATEGIC MANAGEMENT
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| By: |
Veronique Ambrosini, Gerry Johnson, Kevan Scholes |
| Format: |
Paperback |
| List price:
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£76.99 |
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| ISBN 10: |
0135706807 |
| ISBN 13: |
9780135706800 |
| Publisher: |
PEARSON EDUCATION (US) |
| Pub. date: |
7 April, 1998 |
| Pages: |
312 |
| Description: |
Offers up-to-date coverage of tools and techniques of relevance to practising managers. The text is cross-referenced to "Exploring Corporate Strategy" (fourth edition). |
| Synopsis: |
Exploring Techniques of Analysis and Evaluation in Strategy, aims to provide an expanded coverage of the techniques of strategic management, thereby complementing the main text. The book contains nineteen articles of which 9 are written by the Strategic Planning Society's Workshop Leaders. The articles are practical rather than discursive, and each one deals with an individual tool or technique that is useful for effective strategic management. The tools and techniques fall into three categories which will be used to carry out: Strategic Analysis, Strategic Choice, Strategic Implementation. |
| Publication: |
US |
| Imprint: |
Financial TImes Prentice Hall |
| Returns: |
Non-returnable |