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Item Details
Title: STRATEGIC ADVERTISING MANAGEMENT
By: Larry Percy
Format: Paperback / softback

List price: £55.99
Our price: £48.99
Discount:
12.5% off
You save: £7.00
ISBN 10: 0198835612
ISBN 13: 9780198835615
Availability: Usually dispatched within 3-5 days.
 Delivery rates
Stock: Currently 2 available
Publisher: OXFORD UNIVERSITY PRESS
Pub. date: 11 December, 2020
Edition: 6 Revised edition
Pages: 416
Description: With strong foundations in theory and featuring a wide range of current and international examples, Strategic Advertising Management presents an overview of how advertising works and what is required from a manager''s perspective, in the development of an effective communication plan.
Returns: Returnable
Some other items by this author:
ADVERTISING COMMUNICATIONS AND PROMOTION MANAGEMENT (HB)
ADVERTISING STRATEGY (HB)
MARKETING COMMUNICATIONS (HB)
MARKETING COMMUNICATIONS (PB)
MARKETING RESEARCH THAT PAYS OFF
MARKETING RESEARCH THAT PAYS OFF
MARKETING RESEARCH THAT PAYS OFF
MARKETING RESEARCH THAT PAYS OFF (HB)
MARKETING RESEARCH THAT PAYS OFF (PB)
STRATEGIC ADVERTISING MANAGEMENT (PB)
STRATEGIC ADVERTISING MANAGEMENT (PB)
STRATEGIC BRAND MANAGEMENT (PB)
STRATEGIC BRAND MANAGEMENT (PB)
STRATEGIC BRAND MANAGEMENT (PB)
STRATEGIC INTEGRATED MARKETING COMMUNICATIONS
STRATEGIC INTEGRATED MARKETING COMMUNICATIONS
STRATEGIC INTEGRATED MARKETING COMMUNICATIONS
STRATEGIC INTEGRATED MARKETING COMMUNICATIONS
STRATEGIC INTEGRATED MARKETING COMMUNICATIONS
STRATEGIC INTEGRATED MARKETING COMMUNICATIONS
STRATEGIC INTEGRATED MARKETING COMMUNICATIONS
STRATEGIC INTEGRATED MARKETING COMMUNICATIONS
STRATEGIC INTEGRATED MARKETING COMMUNICATIONS
STRATEGIC INTEGRATED MARKETING COMMUNICATIONS
STRATEGIC INTEGRATED MARKETING COMMUNICATIONS (HB)
STRATEGIC INTEGRATED MARKETING COMMUNICATIONS (HB)
STRATEGIC INTEGRATED MARKETING COMMUNICATIONS (HB)
STRATEGIC INTEGRATED MARKETING COMMUNICATIONS (HB)
STRATEGIC INTEGRATED MARKETING COMMUNICATIONS (PB)
STRATEGIC INTEGRATED MARKETING COMMUNICATIONS (PB)
STUDYGUIDE FOR STRATEGIC ADVERTISING MANAGEMENT BY PERCY, LARRY, ISBN 9780199532575



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