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Item Details
Title: ADVERTISING STRATEGY
A COMMUNICATION THEORY APPROACH
By: Larry Percy, John Rossiter
Format: Hardback

List price: £74.00


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 0275916928
ISBN 13: 9780275916923
Publisher: ABC-CLIO
Pub. date: 15 March, 1980
Pages: 301
Publication: US
Imprint: Greenwood Press
Returns: Non-returnable
Some other items by this author:
ADVERTISING COMMUNICATIONS AND PROMOTION MANAGEMENT (HB)
ANDROPOV DECEPTION (HB)
MARKETING COMMUNICATIONS (HB)
MARKETING COMMUNICATIONS (PB)
MARKETING COMMUNICATIONS (PB)
MARKETING RESEARCH THAT PAYS OFF
MARKETING RESEARCH THAT PAYS OFF
MARKETING RESEARCH THAT PAYS OFF
MARKETING RESEARCH THAT PAYS OFF (HB)
MARKETING RESEARCH THAT PAYS OFF (PB)
STRATEGIC ADVERTISING MANAGEMENT
STRATEGIC ADVERTISING MANAGEMENT (PB)
STRATEGIC ADVERTISING MANAGEMENT (PB)
STRATEGIC BRAND MANAGEMENT (PB)
STRATEGIC BRAND MANAGEMENT (PB)
STRATEGIC BRAND MANAGEMENT (PB)
STRATEGIC INTEGRATED MARKETING COMMUNICATIONS
STRATEGIC INTEGRATED MARKETING COMMUNICATIONS
STRATEGIC INTEGRATED MARKETING COMMUNICATIONS
STRATEGIC INTEGRATED MARKETING COMMUNICATIONS
STRATEGIC INTEGRATED MARKETING COMMUNICATIONS
STRATEGIC INTEGRATED MARKETING COMMUNICATIONS
STRATEGIC INTEGRATED MARKETING COMMUNICATIONS
STRATEGIC INTEGRATED MARKETING COMMUNICATIONS
STRATEGIC INTEGRATED MARKETING COMMUNICATIONS
STRATEGIC INTEGRATED MARKETING COMMUNICATIONS
STRATEGIC INTEGRATED MARKETING COMMUNICATIONS (HB)
STRATEGIC INTEGRATED MARKETING COMMUNICATIONS (HB)
STRATEGIC INTEGRATED MARKETING COMMUNICATIONS (HB)
STRATEGIC INTEGRATED MARKETING COMMUNICATIONS (HB)
STRATEGIC INTEGRATED MARKETING COMMUNICATIONS (PB)
STRATEGIC INTEGRATED MARKETING COMMUNICATIONS (PB)
STUDYGUIDE FOR STRATEGIC ADVERTISING MANAGEMENT BY PERCY, LARRY, ISBN 9780199532575

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