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Item Details
| Title:
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ADVERTISING
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| By: |
Iain MacRury |
| Format: |
Electronic book text |
| List price:
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£20.39 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0203493192 |
| ISBN 13: |
9780203493199 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
11 May, 2004 |
| Series: |
Routledge Introductions to Media and Communications |
| Pages: |
318 |
| Synopsis: |
Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reader.Advertising provides a clear and easy guide to a changing cultural and commercial genre. It explores how advertising can be studied as a cultural industry, and as a sign system, and how adverts and the reception of adverts can be considered drawing on approaches from literary criticism, structuralism, post-structuralism, psychoanalysis and ethnography.Written in an accessible and interesting style, Advertising is the ideal introductory book for students of media, communication and journalism. |
| Illustrations: |
7 Line drawings, black and white; 37 Halftones, black and white; 24 Tables, |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Non-returnable |
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