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Item Details
Title: BUY THIS BOOK
STUDIES IN ADVERTISING AND CONSUMPTION
By: Mica Nava, Andrew Blake, Iain MacRury
Format: Electronic book text

List price: £25.99


We believe that this item is permanently unavailable, and so we cannot source it.

ISBN 10: 1136181865
ISBN 13: 9781136181863
Publisher: TAYLOR & FRANCIS LTD
Pub. date: 5 November, 2013
Pages: 368
Synopsis: Buy This Book is an important contribution to the history and understanding of consumption and advertising. This book brings together an outstanding collection of writing on the study of advertising, consumer practices and the future directions of research. Advertising and Consumption constitutes an invaluable resource for researchers, teachers and students. The essays are based on new textual and ethnographic research and engage with existing theoretical and historical work to form a volume which is a challenging companion to studies in this field.
Publication: UK
Imprint: Routledge
Returns: Non-returnable
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