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Item Details
| Title:
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MEDIA AND COMMUNICATION RESEARCH METHODS
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| By: |
Anders Hansen, David Machin |
| Format: |
Hardback |
| List price:
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£78.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0230000061 |
| ISBN 13: |
9780230000063 |
| Publisher: |
PALGRAVE MACMILLAN |
| Pub. date: |
20 May, 2013 |
| Pages: |
328 |
| Description: |
Media and Communication provides a clear and accessible introduction to key research methods, approaches and tools available for the study of media and communication processes. It provides a new focus on current topics, such as 'ethics,' 'research questions,' and 'markets and corporate trends,' and adopts a considerably more global perspective. |
| Synopsis: |
Media and Communication Research Methods provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies 'research' and the 'research process' by offering practical and accessible guidance on how to design, plan and carry out successful research projects in media and communication. Featuring international case studies and a student-friendly glossary, the book provides guidance on how to ask the 'right' research questions and select the 'right' research method.Media and Communication Research Methods is an indispensible text for all students of media and communication studies, particularly those undertaking their own research projects or taking modules in research methods. |
| Illustrations: |
328 p. |
| Publication: |
UK |
| Imprint: |
Palgrave Macmillan |
| Returns: |
Returnable |
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