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Item Details
| Title:
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MASS COMMUNICATION RESEARCH METHODS
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| By: |
Anders Hansen, Simon Cottle, Ralph Negrine |
| Format: |
Hardback |
| List price:
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£82.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0333617096 |
| ISBN 13: |
9780333617090 |
| Publisher: |
PALGRAVE MACMILLAN |
| Pub. date: |
20 May, 1998 |
| Pages: |
360 |
| Description: |
Provides an introduction to key research methods and approaches for the study of media and mass communications processes. This book outlines the main methods and approaches for the study of, for example, media organizations and the practices of media professionals. |
| Synopsis: |
Offering an introduction to key research methods and approaches for the study of media and mass communications processes, this book starts with a discussion on how to select the right methods for the right research questions, before going on to outline the main methods and approaches for the study of: media organisations; the practices of media professionals; media content and representations; and media audiences. Drawing widely on examples from communications research literature, the authors describe the development and application of each method and the details of the steps involved, giving examples of research instruments as appropriate. |
| Illustrations: |
biography |
| Publication: |
UK |
| Imprint: |
Palgrave Macmillan |
| Returns: |
Returnable |
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