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Item Details
Title:
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GLOBALIZING IDEAL BEAUTY
HOW FEMALE COPYWRITERS OF THE J. WALTER THOMPSON ADVERTISING AGENCY REDEFINED BEAUTY FOR THE TWENTIETH CENTURY |
By: |
Denise H. Sutton |
Format: |
Electronic book text |

List price:
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£72.00 |
We believe that this item is permanently unavailable, and so we cannot source
it.
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ISBN 10: |
0230100430 |
ISBN 13: |
9780230100435 |
Publisher: |
PALGRAVE MACMILLAN |
Pub. date: |
15 September, 2009 |
Description: |
Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped. |
Synopsis: |
Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach has all the complexity of the real world and is grounded in a huge body of original archival research that has so far remained largely untapped. |
Publication: |
UK |
Imprint: |
Palgrave Macmillan |
Returns: |
Non-returnable |
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