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Item Details
| Title:
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GLOBALIZING IDEAL BEAUTY
WOMEN, ADVERTISING, AND THE POWER OF MARKETING |
| By: |
D. Sutton |
| Format: |
Hardback |
| List price:
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£109.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0230611745 |
| ISBN 13: |
9780230611740 |
| Publisher: |
PALGRAVE MACMILLAN |
| Pub. date: |
1 September, 2009 |
| Pages: |
210 |
| Description: |
Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped. |
| Synopsis: |
Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped. |
| Illustrations: |
9 Illustrations, black and white; XII, 210 p. 9 illus. |
| Publication: |
UK |
| Imprint: |
Palgrave Macmillan |
| Returns: |
Returnable |
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