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Item Details
| Title:
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REINVENTING PUBLIC SERVICE COMMUNICATION
EUROPEAN BROADCASTERS AND BEYOND |
| By: |
Petros Iosifidis (Editor) |
| Format: |
Electronic book text |
| List price:
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£72.00 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
023027711X |
| ISBN 13: |
9780230277113 |
| Publisher: |
PALGRAVE MACMILLAN |
| Pub. date: |
10 February, 2010 |
| Description: |
These essays address one of the most challenging debates in contemporary European media studies: the transition of the traditional Public Service Broadcasters into Public Service Media, as they widen their remit to produce and distribute public service content across more delivery platforms to meet the requirements of the digital age. |
| Synopsis: |
European Public Service Broadcasters (PSBs) are struggling to come to terms with a number of issues: the Europeanisation and globalisation of media ownership, production, programming and distribution; the 'marketisation' of media output; technological convergence; and audience fragmentation. While the prevailing nation-state frameworks for cultural and political identity are gradually fading, some PSBs are finding it hard to serve and promote national culture and identity, and to meet the challenge of growing uncertainties within a cosmopolitan Europe. At the same time, PSBs are considered to be an important way of helping European citizens make sense of such developments by bearing traces of collective identities and therefore creating an expanded, pan-European cultural space. Can PSBs be 'multi-cultural' and mobilise a new sense of Europeanness, while at the same time making the transformation into Public Service Media (PSM) and delivering public service content that will meet audience needs in a digital age?The scholars in this volume - covering mainly European countries but also looking comparatively at the US, Canada, Australia and New Zealand - discuss the contemporary relevance of PSM as a cultural and political enterprise and as a forum in which a variety of cultural demands can best be met. |
| Illustrations: |
3 figures |
| Publication: |
UK |
| Imprint: |
Palgrave Macmillan |
| Returns: |
Non-returnable |
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