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Item Details
| Title:
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PUBLIC TELEVISION IN THE DIGITAL ERA
TECHNOLOGICAL CHALLENGES AND NEW STRATEGIES FOR EUROPE |
| By: |
Petros Iosifidis |
| Format: |
Electronic book text |
| List price:
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£64.63 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0230592864 |
| ISBN 13: |
9780230592865 |
| Publisher: |
PALGRAVE MACMILLAN |
| Pub. date: |
12 July, 2007 |
| Description: |
By looking at a range of different European Public Television (PTV) broadcasters, this book investigates the challenges that these broadcasters encounter in a competitive digital broadcasting environment and reveals the different policies and strategies that they are adopting in order to remain accountable, competitive and efficient. |
| Synopsis: |
Public Television in the Digital Era defines the mission and role of Public Television (PTV) broadcasters in Europe, outlines the interrelated political, economic, social, cultural, legal and technological factors influencing their development, and looks at the strategies employed by different PTV broadcasters to adapt to the new era. In doing so it examines the state pf public television in a range of European countries (Britain, France, Spain, Ireland, Sweden and Greece) with a comparative approach across the countries monitored. Each national case study provides a picture of the general characteristics of the television market and the regulatory framework. It then reports on the dilemmas that national PTV broadcasters face in the era of digital convergence, as well as the initiatives and strategies that are developing to face competitive pressures arising from new technologies, organisational reform and programming policy/scheduling. The close observation of these strategies helps identifying the prospects and future role of public TV in Europe. |
| Publication: |
UK |
| Imprint: |
Palgrave Macmillan |
| Returns: |
Non-returnable |
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