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Item Details
Title: DARWINIAN FITNESS IN THE GLOBAL MARKETPLACE
ANALYSING THE COMPETITION
By: Priyali Rajagopal
Format: Hardback

List price: £79.00


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 0230369081
ISBN 13: 9780230369085
Publisher: PALGRAVE MACMILLAN
Pub. date: 16 November, 2012
Pages: 295
Description: Reviews theories of competition and existing literature, and examines the attributes of market competition and strategies adhered to by firms in the global marketplace. Provides an in-depth analysis of a broad spectrum of important topics on competitive strategies and tactics.
Synopsis: Reviews theories of competition and existing literature, and examines the attributes of market competition and strategies adhered to by firms in the global marketplace. Provides an in-depth analysis of a broad spectrum of important topics on competitive strategies and tactics.
Illustrations: XV, 295 p.
Publication: UK
Imprint: Palgrave Macmillan
Returns: Returnable
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