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Item Details
| Title:
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SYSTEMS THINKING AND PROCESS DYNAMICS FOR MARKETING SYSTEMS
TECHNOLOGIES AND APPLICATIONS FOR DECISION MANAGEMENT |
| By: |
Rajagopal |
| Format: |
Hardback |
| List price:
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£185.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1466609699 |
| ISBN 13: |
9781466609693 |
| Publisher: |
IDEA GROUP,U.S. |
| Pub. date: |
16 March, 2012 |
| Pages: |
345 |
| Description: |
"This book describes a holistic approach to monitoring, evaluating, and applying appropriate marketing strategies, and understanding the competition and its future implication on the business of a company"--Provided by publisher. |
| Synopsis: |
Increased competition in the global marketplace has created enormous pressure on system implementation, particularly in the field of marketing. Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management describes a holistic approach to monitoring, evaluating, and applying appropriate marketing strategies, and understanding the competition and its future implication on the business of a company. As complexities multiply, the scientific concept of systems thinking and analyzing process dynamics explained in this publication allows marketing firms succeed. The critical issues facing firms today are presented in a thoroughly modern context, laying the foundation for a bright future. |
| Publication: |
US |
| Imprint: |
Idea Group,U.S. |
| Returns: |
Non-returnable |
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