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Item Details
Title: THE FUTURE OF MARKETING
CRITICAL 21ST CENTURY PERSPECTIVES
By: Philip J. Kitchen
Format: Electronic book text

List price: £86.40


We believe that this item is permanently unavailable, and so we cannot source it.

ISBN 10: 0230599850
ISBN 13: 9780230599857
Publisher: PALGRAVE MACMILLAN
Pub. date: 4 February, 2003
Synopsis: This book is intended for practitioners and academics who wish to develop an understanding of marketing in an international context. The book provides a series of critical perspectives on marketing from senior authors around the world. The book is not about 'what marketing is' for this is already recorded in innumerable texts. Rather the text gives comments, views, positive statements, criticisms and doubts from leading authors, concerning marketing and its role within business and as an academic subject in the 21st century.
Publication: UK
Imprint: Palgrave Macmillan
Returns: Non-returnable
Some other items by this author:
A PRIMER FOR INTEGRATED MARKETING COMMUNICATIONS
A PRIMER FOR INTEGRATED MARKETING COMMUNICATIONS
A PRIMER FOR INTEGRATED MARKETING COMMUNICATIONS
A PRIMER FOR INTEGRATED MARKETING COMMUNICATIONS
A PRIMER FOR INTEGRATED MARKETING COMMUNICATIONS
A PRIMER FOR INTEGRATED MARKETING COMMUNICATIONS (HB)
A PRIMER FOR INTEGRATED MARKETING COMMUNICATIONS (PB)
A READER IN MARKETING COMMUNICATIONS (HB)
A READER IN MARKETING COMMUNICATIONS (PB)
COMMUNICATING GLOBALLY (HB)
COMMUNICATING GLOBALLY (HB)
CORPORATE COMMUNITY RELATIONS: WHAT'S THE MATTER WITH LOMBARD INDUSTRIAL DISTRICTS IN ITALY? (PB)
INTEGRATED BRAND MARKETING AND MEASURING RETURNS
INTEGRATED BRAND MARKETING AND MEASURING RETURNS (HB)
INTEGRATED COMMUNICATIONS IN THE POST-MODERN ERA (HB)
INTEGRATED COMMUNICATIONS IN THE POSTMODERN ERA
INTEGRATED MARKETING COMMUNICATIONS
MARKETING (HB)
MARKETING COMMUNICATIONS (PB)
MARKETING METAPHORS AND METAMORPHOSIS
MARKETING MIND PRINTS (HB)
PUBLIC RELATIONS (PB)
RAISING THE CORPORATE UMBRELLA
RAISING THE CORPORATE UMBRELLA (HB)
RAISING THE CORPORATE UMBRELLA (PB)
THE DOMINANT INFLUENCE OF MARKETING IN THE 21ST CENTURY
THE DOMINANT INFLUENCE OF MARKETING IN THE 21ST CENTURY (HB)
THE EVOLUTION OF INTEGRATED MARKETING COMMUNICATIONS
THE EVOLUTION OF INTEGRATED MARKETING COMMUNICATIONS
THE EVOLUTION OF INTEGRATED MARKETING COMMUNICATIONS
THE EVOLUTION OF INTEGRATED MARKETING COMMUNICATIONS (HB)
THE EVOLUTION OF INTEGRATED MARKETING COMMUNICATIONS (PB)
THE FUTURE OF MARKETING (HB)
THE INFORMED STUDENT GUIDE TO MARKETING (PB)
THE RHETORIC AND REALITY OF MARKETING
THE RHETORIC AND REALITY OF MARKETING (HB)
WORD OF MOUTH AND SOCIAL MEDIA
WORD OF MOUTH AND SOCIAL MEDIA
WORD OF MOUTH AND SOCIAL MEDIA
WORD OF MOUTH AND SOCIAL MEDIA (HB)



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