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Item Details
| Title:
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THE INFORMED STUDENT GUIDE TO MARKETING
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| By: |
Philip J. Kitchen, Tony Proctor |
| Format: |
Paperback |
| List price:
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£86.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
186152546X |
| ISBN 13: |
9781861525468 |
| Publisher: |
CENGAGE LEARNING EMEA |
| Pub. date: |
5 April, 2001 |
| Pages: |
320 |
| Description: |
Equips students with what they need to know about marketing. This guide comprises an A-Z listing of over 400 entries, including coverage of various conceptual developments in the field. It provides a suitable 'first base' for first year undergraduates or those new to marketing studies. |
| Synopsis: |
The Informed Student Guide to Marketing has been compiled by a team of recognized marketing experts to equip students with everything they need to know about marketing.The guide comprises an A-Z listing of over 400 entries, including coverage of the most recent conceptual developments in this rapidly changing field: Accessible and concise, easy to read styleEntries include the most up to date referencesUseful further reading section at the end, citing major works and journalsRelevant to business and management students as well as those following marketing coursesEach and every entry has been carefully devised to provide essential and relevant definitions of the core theories, approaches and jargon adopted by those in the profession and its academic studies.The Informed Student to Marketing provides an ideal `first base' for first year undergraduates or those new to marketing studies, and an invaluable reference bible for those already familiar with the subject. |
| Publication: |
UK |
| Imprint: |
Cengage Learning EMEA |
| Returns: |
Returnable |
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