ENCHANTMENT by Guy Kawasaki ( 9780241953655 ) - Books & Audio Books at Pickabook.co.uk

Item Details

Title:

ENCHANTMENT
THE ART OF CHANGING HEARTS, MINDS AND ACTIONS

By:

Guy Kawasaki

Format:

Paperback

List price:

£10.99

Our price:

£8.02

Discount:

27% off

You save:

£2.97

ISBN 10:

0241953650

ISBN 13:

9780241953655

Availability:

Usually dispatched within 1-3 weeks.

Delivery rates

Stock:

Currently 0 available

Publisher:

PENGUIN BOOKS LTD

Pub. date:

1 April, 2012

Pages:

240

Description:

How do companies such as Apple create such enchanting products? And how do some people always seem to enchant others? According to the author, anyone can learn the art of enchantment. It transforms situations and relationships, turns cynics into believers and changes hearts and minds. He explains all the tactics you need to enchant.

Synopsis:

Enchantment n: 1) To charm, delight, enraptureHow do companies such as Apple create such enchanting products? And how do some people always seem to enchant others?According to bestselling business guru Guy Kawasaki, anyone can learn the art of enchantment. It transforms situations and relationships, turns cynics into believers and changes hearts and minds.The book explains all the tactics you need to enchant. Kawasaki's lessons are drawn from his tenure at Apple, as well as his decades of experience as an entrepreneur. Few people in the world are more qualified to teach you how to enchant.

Publication:

Imprint:

Portfolio Penguin

Returns:

Returnable

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