 |
|
|
Item Details
| Title:
|
BUSINESS-TO-BUSINESS MARKETING: A STEP-BY-STEP GUIDE
|
| By: |
Raymond Wright |
| Format: |
Paperback |
| List price:
|
£57.99 |
|
We believe that this item is permanently unavailable, and so we cannot source
it.
|
|
|
|
|
|
| ISBN 10: |
0273646478 |
| ISBN 13: |
9780273646471 |
| Publisher: |
PEARSON EDUCATION LIMITED |
| Pub. date: |
1 September, 2003 |
| Pages: |
536 |
| Description: |
Offering the reader a clear, cogent understanding of B2B marketing, this book is designed specifically to explain the nuances of this sub-discipline. With a wealth of local and global case studies, comparisons between B2B and B2C marketing and material linked questions, it provides a comprehensive overview of an expansive sector |
| Synopsis: |
Business- to- Business Marketing: A Step-by-Step Guide offers the reader a clear, cogent understanding of this newly emerging and rapidly evolving sub-discipline. Ideal for college students, undergraduates and non-specialised postgraduates, as well as marketing practitioners, this book is designed specifically to explain the nuances of B2B marketing. With a wealth of local and global case studies, comparisons between B2B and B2C marketing and material linked questions, Business-to-Business Marketing: A Step-by-Step Guide, provides a comprehensive overview of an expansive sector to inspire the reader with confidence |
| Illustrations: |
Illustrations |
| Publication: |
UK |
| Imprint: |
Financial Times Prentice Hall |
| Returns: |
Returnable |
|
|
|
 |
|
|
|
|
|
Little Worried Caterpillar (PB)
Little Green knows she''s about to make a big change - transformingfrom a caterpillar into a beautiful butterfly. Everyone is VERYexcited! But Little Green is VERY worried. What if being a butterflyisn''t as brilliant as everyone says?Join Little Green as she finds her own path ... with just a littlehelp from her friends.
|
|
All the Things We Carry PB
What can you carry?A pebble? A teddy? A bright red balloon? A painting you''ve made?A hope or a dream?This gorgeous, reassuring picture book celebrates all the preciousthings we can carry, from toys and treasures to love and hope. With comforting rhymes and fabulous illustrations, this is a warmhug of a picture book.
|
|
|
|