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Item Details
| Title:
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ADVERTISING
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| By: |
Ray Wright |
| Format: |
Paperback |
| List price:
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£78.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0273632892 |
| ISBN 13: |
9780273632894 |
| Publisher: |
PEARSON EDUCATION LIMITED |
| Pub. date: |
1 January, 1999 |
| Pages: |
336 |
| Description: |
This text looks at the area of the marketing communications mix, using "Financial Times" case studies, discussion questions, and book and web references to take students through the planning process. It contains coverage of information technology and advertising, interactive advertising. |
| Synopsis: |
A European advertising text, packed with practical examples, which will be ideal for all students of advertising.Advertising will be a core text for courses in advertising at 3/4th year level as well as CAM diploma and certificate students. In addition marketing communications will find it useful as supplementary reading. |
| Publication: |
UK |
| Imprint: |
Financial Times Prentice Hall |
| Returns: |
Non-returnable |
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