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Item Details
Title: FAST STRATEGY
HOW STRATEGIC AGILITY WILL HELP YOU STAY AHEAD OF THE GAME
By: Yves L. Doz, Mikko Kosonen
Format: Hardback

List price: £24.99


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ISBN 10: 0273712446
ISBN 13: 9780273712442
Publisher: PEARSON EDUCATION LIMITED
Pub. date: 6 December, 2007
Pages: 272
Description: Doz and Kosonen ask the question, Why do some companies fail to adapt to change, while others thrive on change, disruption, and discontinuity? This book shows business owners how to develop strategic agility, so that a company is always up-to-speed and ahead of their competitors.
Synopsis: Successful companies often become victims of their own success: when their business matures, they find it impossible to renew themselves. To regain and maintain growth they need to learn to thrive on change and disruption. Fast Strategy analyses the risks successful companies face, and presents the three essential capabilities they need in order to regain and maintain continued growth: strategic sensitivity (both the sharpness of perception and the intensity of awareness and attention), resource fluidity (the internal capability to reconfigure business systems and redeploy resources rapidly) and collective commitment (the ability of the top team to make bold decisions -fast, without being bogged in "win-lose" politics at the top). Fast Strategy is based on interviews with 150 executives from leading global companies such as Cisco, HP, IBM, Intel, Nokia, and SAP. Measures, tools and leadership behaviours implemented by these companies as they rekindled growth are detailed in a way that can serve as examples and be readily put in practice. Co-authored by a former Nokia top executive and a senior academic, Fast Strategy combines experience and theory for your company to stay ahead of the competition. More information on Fast Strategy and the area of strategic agility can be found on the authors' website: www.strategicagility.com/
Publication: UK
Imprint: Wharton School Publishing
Returns: Returnable
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