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Item Details
| Title:
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CAMPAIGN CRAFT
THE STRATEGIES, TACTICS AND ART OF POLITICAL CAMPAIGN MANAGEMENT |
| By: |
Daniel M. Shea, Michael John Burton, Michael John Burton |
| Format: |
Paperback |
| List price:
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£20.00 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0275970949 |
| ISBN 13: |
9780275970949 |
| Publisher: |
ABC-CLIO |
| Pub. date: |
1 June, 2001 |
| Edition: |
2nd Revised edition |
| Series: |
Praeger Series in Political Communication |
| Pages: |
256 |
| Description: |
An analysis of modern American political campaign communication. It covers all aspects of present-day political campaigns from understanding the context of a particular campaign to strategic thinking and voter contact techniques. There are examples from national, state and local elections. |
| Synopsis: |
Shea and Burton present and updated and expanded version of Shea's 1996 guide to and analysis of modern American political campaign communication. Bringing to bear both academic and professional experience, they cover all aspects of present-day political campaigns from understanding the context of a particular campaign (national trends, the media market, demographic research, etc.) to strategic thinking (developing an overall theme and strategy), and to specific voter contact techniques (the tactical use of fundraising, paid media, free media--including the Internet--and get-out- the-vote drives). Throughout the text, Shea and Burton's discussion and anlaysis is peppered with examples from national, state- level, and local campaigns. This comprehensive guide is must reading for all those interested in the campaign process, including candidates and political activists as well as scholars, researchers, and students involved with American politics and political communication. |
| Illustrations: |
Illustrations |
| Publication: |
US |
| Imprint: |
Praeger Publishers Inc |
| Returns: |
Non-returnable |
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