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Item Details
Title:
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CAMPAIGN CRAFT
THE STRATEGIES, TACTICS, AND ART OF POLITICAL CAMPAIGN MANAGEMENT |
By: |
Daniel M. Shea, Michael John Burton |
Format: |
Paperback |
List price:
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£20.00 |
We currently do not stock this item, please contact the publisher directly for
further information.
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ISBN 10: |
0275990044 |
ISBN 13: |
9780275990046 |
Publisher: |
ABC-CLIO |
Pub. date: |
1 May, 2006 |
Edition: |
3rd Revised edition |
Series: |
Praeger Series in Political Communication |
Pages: |
256 |
Description: |
With careful attention and hard work, average citizens can oversee sophisticated, state-of-the-art political campaigns. This book covers various aspects of political campaigns, from understanding the context of a particular campaign to strategic thinking and specific voter contact techniques that work. |
Synopsis: |
With careful attention and hard work, average citizens can oversee sophisticated, state-of-the-art political campaigns. They will find no aid more valuable than this book. Shea and Burton cover all aspects of present-day political campaigns, from understanding the context of a particular campaign (national trends, the media market, demographic research, and so forth) to strategic thinking and specific voter contact techniques that work. The authors present a lively, up-to-date analysis, peppered with examples from national, state-level, and local campaigns. |
Illustrations: |
Illustrations |
Publication: |
US |
Imprint: |
Praeger Publishers Inc |
Returns: |
Non-returnable |
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Ramadan and Eid al-Fitr
A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
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