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Item Details
| Title:
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HOW TO PLAN PRESS ADVERTISING
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| By: |
Iain Maitland |
| Format: |
Paperback |
| List price:
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£12.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0304334324 |
| ISBN 13: |
9780304334322 |
| Publisher: |
CENGAGE LEARNING EMEA |
| Pub. date: |
5 December, 1996 |
| Series: |
Advertising Guides |
| Pages: |
160 |
| Description: |
This series provides an introduction to advertising in four key media. Written for managers using these media for the first time, each book is a practical guide to planning, preparing, running and evaluating a campaign in a particular medium. |
| Synopsis: |
This series provides an introduction to advertising in four key media. Written for managers using these media for the first time, each book is a practical guide to planning, preparing, running and evaluating a campaign in a particular medium. The books are supported throughout by real documents such as rate cards and winning advertisements. Codes of practice, useful contacts and recommended reading sections plus a glossary of important words and phrases are included in each book. |
| Illustrations: |
glossary |
| Publication: |
UK |
| Imprint: |
Cengage Learning EMEA |
| Returns: |
Non-returnable |
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